Facebook 50: Proof that social media strategies do matter

Talk to anyone working in marketing or public relations these days and they will quickly tell you about the importance of a social media strategy for companies large and small.

But not all social media strategies are treated equally. Some companies put far more effort into their Facebook or Twitter engagement than others. And so, the Slate’s TheBigMoney.com has come up with a ranking of companies based on their social media engagment.

Called The Big Money Facebook 50, the list ranks the top 50 companies that are making the best use of Facebook based on number of different metrics, with Coca-Cola, Starbucks and Disney topping this year’s list. In a statement, TheBigMoney explains how it came up with the rankings:

Companies had to have a minimum of 200,000 Facebook friends or fans before being considered for The Big Money Facebook 50. Qualifying brands were then assessed on whether they employ a dedicated social media staff, how long the brand has been present on Facebook, and how much money it spends on the social networking site. Companies were then ranked from one to five on how often they update their Facebook offerings; the variety of material they offer; how much user interest their pages have generated; how integrated Facebook is in to the company’s broader marketing; how easy it is to find the company’s Facebook page through a search engine, and creativity and effectiveness.

Later this week, the company plans to release the Twitter 12, a list of the 12 brands making the best use of Twitter.

On its site, The Big Money offers an interesting look at the engagement and investment by various companies. It notes that most of the companies on the Top 50 are big brand names but that the playing field hasn’t completely tipped toward the biggest of the big names. Coca-Cola and Starbucks top the list but McDonalds – a company with a global presence – is ranked 23rd.

The Top 10 of the Facebook 50 is below. A full list is available here.

  1. Coca-Cola
  2. Starbucks
  3. Disney
  4. Victoria’s Secret
  5. iTunes
  6. Vitaminwater
  7. YouTube
  8. Chick-fil-A
  9. Red Bull
  10. T.G.I. Friday’s

(By Sam Diaz)

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