The viewing public online has shifted to trust based social networks – social media. Online and offline business marketing is following this trend. You can find millions of conversations happening online every day and thousands every minute. This has created a highly involved audience that interacts and engages around specific and focused topics. Companies that are involved in this shift has the advantage to connect to their targeted audiences and reap the benefits of increased business leads, sales and brand awareness. Companies not making use of the social media evolution needs to re-visit their marketing assumptions to take advantage of the shift to Web 2.0 and Social Media Marketing (SMM). Businesses needs to understand that SMM (Social Media Marketing) is quite different from traditional marketing. SMM is about creating relationships, build trust and the publishing of interesting unique content to share with others. It is really not about selling up front. If done correctly – the business leads, sales and awareness will follow. By participating in social media you can promote your brand by making your presence known on popular Web 2.0 channels. These channels includes Facebook, Twitter, LinkedIn, Digg, Stumbleupon, etc to name but a few. There is thousand of these channels available online and some are focused around a specific niche or topic. Each channel that you are going to use has its own strategies and rules of engagement that needs to be developed for each of your social media marketing strategies. Social Media, tools and technology Social Media (Web 2.0) tools gives you access to audiences that shares the same viewpoints and interests online. Popular social media tools includes blogs, micro blogs, social networks, social bookmarking, wikis, discussion forums and more. The “media” of social media can usually include any type of media from pictures and video to audio and text. Many social media marketers focuses only on the business aspects of SMM but in fact – it goes hand in hand with all the technical (technology) details as well. If you are in the process of creating your social media marketing strategy, take time and research which Web 2.0 tools you will be using to achieve your goals and how these systems work. What can you expect from social media marketing? ■Increase brand awareness. ■Powerful backlinks that will help with your SEO (Search Engine Optimization) strategy. ■Targeted visitors to your website. ■The ability to interact with customers and future prospects. ■Increased sales or business leads through brand awareness. So what’s the fuss with social media marketing? The social media revolution is here to stay. People are tired where they are being marketed to without the ability to interact and share their point of view. Social media is really not just a hype but a powerful marketing way to increase your brand awareness and to build authority. Don’t be left behind if your competition is busy marketing through social media to open up new doorways.