Social media is moving into our business environments at a speed that we must adapt to in order to keep up with consumer interest. We established the title of the program to reflect the “fan” pages on Facebook three months ago only to have Facebook change a “fan” page to a “like” page soon after. This is common among the social media outlets like Facebook.
As business we can learn many lessons from these changes along the way. In fact, change, adaptability, social networks are as much a part of the “next economy” as static websites were the rage of the “dot com” economy of the late 1990’s and early 2000’s. According to an article by Jeffrey Rosen in The New York Times published on July 19, 2010, The Web Means the End of Forgetting – “Facebook, which surpassed MySpace in 2008 as the largest social-networking site, now has nearly 500 million members, or 22 percent of all Internet users, who spend more than 500 billion minutes a month on the site. Facebook users share more than 25 billion pieces of content each month (including news stories, blog posts and photos), and the average user creates 70 pieces of content a month.” Further, according to Jeff Bertolucci, PC World in Businesses Failing at Social Networking, a study says – “Companies are doing a poor job of using social networks, such as Facebook and Twitter, to engage their customers and employees. In fact, 70 percent of consumers want to interact with businesses via social media, but only 30 percent of companies are equipped to handle it.
The grim news comes from a study by research firm Yankee Group, commissioned by Siemens Enterprise Communications.” Seventy percent of consumers is a big number. What are we doing to engage our customers? The elements of social media compliment traditional media. Social Media simply offers a way to interact with customers and potential customers in ways that we have never imagined. The range of social media outlets include Google Blogger, Google Picasa, Facebook, MySpace, Twitter, Flickr, Posterous, YouTube, e-mail services like Constant Contact and many more.
The important element to business, is to use the mall of options in social media to communicate with customers where they are looking. Customers may be using Twitter, they may be using Facebook, they may be watching YouTube. How will you know unless you are engaging in those options for customer service, sales, and product development? Social media is here to stay.
Every demographic capable of navigating a keyboard is engaging at a viral / exponential pace.
It is important to recognize change and adapt to the opportunities.