PPC-Pay Per Click Advertising

PPC or Pay-Per-Click Advertising 

Pay-per click Advertising is a marketing system on the Web in which the advertiser pays when the user clicks on its advertisement and goes to its site. This is a more interactive, results-oriented method compared to paying for just the placement of a banner ad on a Web page regardless if anyone clicks on it.

BMM Tasks: Design and maintain advertisements, project performance, bid review, display network review, assess & analyze positive and negative keywords, cost per click & cost per impression analysis.

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